As Art Director and lead strategic partner, I guided CLSI through a full brand refresh and digital transformation—relaunching their site on a fully custom, editable CMS.

CLSI sets the global standard in laboratory medicine—developing consensus-based guidance used by labs, regulators, and clinicians worldwide

We partnered with stakeholders to understand how professionals search for and use standards, training, and tools. The result? A revamped user experience with intuitive search, modular access to technical documents and training resources, and a platform the team can continually edit and scale based on real-world analytics.

The result: A polished, purpose-built digital experience that feels as authoritative and accessible as CLSI’s mission itself guiding thousands of clinical researchers and professionals to the documents they need to set the standard for their laboratory testing.