Computer monitor displaying an outdoor apparel website with a woman checking her binoculars, wearing a black cap and a jacket with a mountain landscape in the background.
Jaclyn Pomeroy Headshot. A woman with long blonde hair, wearing a navy blue blouse, sitting at a black table, looking to her right against a plain white background.

About

Hi, I’m Jaclyn Pomeroy — a Creative Director with a sharp eye for clean design and a proven track record leading high-impact work across startups, local businesses, and global brands.

I lead multidisciplinary teams through every phase of digital product design — from concept to completion — using tools like Figma and platforms like Webflow, HubSpot, and Adobe Experience Manager. Whether it’s a fully custom CMS build or a smart out-of-the-box solution, I design systems that work beautifully and scale effortlessly.

I build brands from the ground up and reimagine existing ones to meet the demands of modern users — always balancing business goals with real human needs. My leadership style is transparent and people-centered, empowering teams to move fast, collaborate deeply, and deliver design that actually makes an impact.

Clean. Strategic. Human.

Great design isn’t just how it looks — it’s how it works, feels, and performs. That’s what I build.

Want to know more?

Here’s the human answers behind my strategy & style.

  • A graphic designer must be customer and user focused. Able to take comments and criticism and create a collaborative process for projects. Designers should be fast, accurate and create projects that inspire, and are custom experiences.

  • In my professional experience I have found that collaboration is the quickest way to get something together that everyone can be proud of. I love being able to let everyone on a team have a voice and be heard in the process. In my current and previous roles, I have worked closely with developers, clients, stake holders and VP/CEOs, copy writers, brand managers, legal teams, and users. I like to lead with a clear and direct view, get feedback and approval from all necessary parties. I work well with others and always strive to make something everyone can be proud to have been apart of at the end of the day.

  • Feedback is the most important part of any project. Your first shot might be good, but when you incorporate feedback and others opinions you’ll have a better balanced and usually a better all around project. I’m always open to hearing peoples opinions, and I always make sure that if certain feedback will not be the best idea for the overall project to let people know in a constructive way.

  • I have received my fair share of hard criticism for my work but it’s never been something to hold me down. Negative feedback doesn’t bother me, I’m here to create a lasting project and if what I’ve created doesn’t work for the client, then it doesn’t work for me and I work together with them to create something they will like. At the end of the day, I’m here to make things beautiful, and if that means throwing things out and starting again I have no problem doing that.

  • The creative process in the professional world starts as it always does with a task or creative brief. From there, the sketching faze begins. This includes using a multitude of programs to create a first few drafts, you can’t just create one direction and think that’s going to be the winner. The creative process requires an in-depth audit of all the possibilities and then narrow it down to what’s possible and feasible for the time frame of the project. Next is prototyping (for UI/UX projects), or creating the first real designs for the client. Then the feedback cycle, creating the revised product and finally submitting for stakeholder review and then packaging the project for final send.

  •  Success is measured differently for everyone, but personally I always am looking for usability, and how the end user actually reacts to the product. I might be in love with a project, but the real test of success is when people in the wild are using it or seeing it and talking about it, reacting to it, and ultimately converting with a sale at the end of the day.

  • I meet tough deadlines because I’m fast, I work hard, get things done and start off with a good base. Tough deadlines can only be tough if you’re not presented with all the materials to make your work a success in the first place.

  • Every day I work under pressure, working in a design agency, all we do every day is time sensitive, and at this point I thrive on it.

  • Disagreeing with client feedback is part of the process. I always listen, but sometimes their idea isn’t the best fit for the project—especially in UI/UX work with multiple stakeholders. Power users often bring valuable insights, but design decisions can’t hinge on a single perspective. I rely on usability standards and research to explain why certain approaches may not work, and I always provide context—not just a "no," but alternative solutions that meet the same goal. It’s all about collaboration and moving toward the best outcome, together.

  • Without context is where I draw the line, I would push back on that project until I can understand all that is involved. That means copy (or at least a rough draft to work from), assets including images and fonts before I can begin. You can’t put the cart before the horse, and you can’t get a beautiful project before providing all the necessary parts for the team to be successful.

  • I’ve worked across a wide range of CMS platforms—from fully custom-developed backends to industry standards like HubSpot, Shopify, Squarespace, and Salesforce. On the design side, I’m fluent in the full Adobe Creative Suite, but Figma is my go-to for fast, collaborative, system-driven design. I also have hands-on experience managing creative workflows through tools like Jira, Asana, BugHerd, and beyond—keeping projects smooth, strategic, and on schedule.

Let’s Work Together.