As Art Director and lead creative partner, I worked closely with the Momentum team and their stakeholders to reimagine their digital presence from the ground up.

Acting as both design lead and day-to-day client partner, I facilitated stakeholder interviews and brand discovery sessions to surface key insights and align on a shared vision.

Our Goal: build a flexible design system that brought clarity, consistency, and usability to the forefront — setting the foundation for stronger engagement, improved performance, and a seamless user experience.

The Direction: Momentum’s brand is deeply tactile — grounded in the physical textures of their fabrics and wallcoverings. Our goal was to translate that material richness into the digital experience. We used high-resolution imagery of their actual products as backgrounds for content sections and as textures within button designs, making every interaction feel intentionally on-brand. The site doesn't just show their products — it feels like them. Every scroll, click, and hover ties back to the materials that define Momentum’s identity.

The Result: a site that feels as sharp and strategic as the team behind it.